A major exhibition dedicated to the role of the most important entrepreneur families of Milan in the Twentieth Century. The exhibition was accompanied by a number of external routes that allowed to read in the living tissue of the city the themes of the exhibition. Graphic project included the design of interpretation, timeline and exhibition wayfinding.

Client:

Milan Council, Milan Arengario

Date:

2002

Curators:

Antonello Negri e Maria Canella

Art Director:

Italo Lupi with Giuso della Giusta

Graphic design:

Alessandra Beluffi and Marina Del Cinque