I am an Italian creative, based in London, with 10+ years professional experience as a Graphic Designer, Creative Artworker and Managing Art Director.
I have a strong creative eye for layout, composition and typography, excellent knowledge of print procedure, including printing on various printed materials such as film, paper and metals. Preparation of print ready artwork in all Adobe packages with experience in retouching and image manipulation along with illustration and a good eye for typography.
I have solid experience with Adobe InDesign, Illustrator, Photoshop and QuarkXPress.
I'm a skilled editor in Macromedia FreeHand, able to tell any story in two-dimensional vector graphics. I have excellent technical artworking abilities through to final print.
Huge experience in books and magazine designing.
Thorough knowledge of pre-press processes, print production, typesetting and graphics arts processes.
AutoCapital, 2007 - Present
In these 8 years I wanted to create a specific look and feel for the entire magazine and website, ensuring there’s a unified visual look throughout. I follow the whole creative process, from editors’ need to final production, meeting very tight deadlines. My responsibilities include overseeing the art, photographs and drawn images that appear in the magazine: I also oversee the entire design department. I work with photo editors and editors to coordinate what images will match up with what words. I’ve strong retouching skills, a great eye for detail and knowledge of the print production process. I'm also responsible for making daily quick amends to a range of print files.
Designed clean and well constructed graphics supported by thought-provoking concepts.
Built a coherent and recognizable image of the magazine by choosing a clear typographic style where legibility, from the letter to the text, becomes core of the design.
Consistently met all monthly deadlines for the 12 issues per year.
Oversaw the art, photographs and drawn images that appear in the almost 200 pages of the magazine.
Created a stable process for generating layouts and artworking pages ready for print.
Established proactive relations with printers for quick resolution of any critical.
Designed the website of the magazine closely with the web designers to create a specific look consistent with the style of the print.
Studio Italo Lupi, 2001 - 2007
I worked with the Art Director and Architect Italo Lupi and a team of designers on print designs. Usually clients needed designs for trade shows, museum exhibitions or other huge events (such as brochures, trade show graphics, style guides, postcards, newsletters, posters and signs, collateral materials, etc). I have been involved in business development: identity development, logo design, company branding, corporate communications, typography, layouts and compositions, font and color management. In 6 years I produced captivating book series and compelling advertising campaigns while attending press checks, photo shoots and client management meetings.
Urban project “Look of the City, Torino 2006”: an integrated system of visual communications created to convey the characteristics, themes and ideals of Torino Olympic Winter Games.
Visual identity (exhibition catalogue, design of interpretation, timeline and exhibition wayfinding) and exhibition design of the museum exhibition “I Maestri del design italiano” at Mac’s Grand-Hornu (Mons, Belgium), 2003.
Visual identity (exhibition catalogue, information boards, posters, exhibition wayfinding and leaflets) and exhibition design of the museum exhibition “Nanni Strada - Abitare l’abito”, Triennale Design Museum (Milan), 2003.
Visual identity (exhibition catalogue, information boards, posters, exhibition wayfinding and leaflets) and exhibition design of the museum exhibition “Gio Ponti: un mondo”, Triennale Design Museum (Milan), 2003.
Visual identity (information boards, posters, exhibition wayfinding and leaflets) and exhibition design of the museum exhibition “La città borghese”, Arengario Palace (Milan), 2002.
Visual identity (information boards, posters, exhibition wayfinding and leaflets) and exhibition design of the museum exhibition “Chistopher Dresser - Un designer alla corte della Regina Vittoria”, Triennale Design Museum (Milan), 2001.
New museum wayfinding of "Scuderie del Quirinale", Roma, 2001.
Visual identity and exhibition wayfinding of the fair pavilion "Bticino" designed by Achille Castiglioni for INTEL (electrical technology, electronics and lighting trade fair), Fiera di Milano, 2001.
Books and press
Original design for both cover and interior of “ADI INDEX” (Compasso d’Oro ADI - Associazine per il design italiano), 2006.
Original design for both cover and interior of “Silver Spoon” (Phaidon, London), 2005.
Artwork for “Italian Home”, The New York Times ICFF insert, 2003.
Original design for both cover and interior of “Operex” (REX - Editrice Abitare Segesta), 2002.
Design of the magazine masthead and for both cover and interior of “OLTRE” (IBM), 2002.
Original design for both cover and interior of "Aspenia" (Aspen Institute - Il Sole 24 Ore), 2002.
Original design for both cover and interior of “Su Mangiarotti” (Editrice Abitare Segesta), 2001.
Logo design and brand identity
Design improvement of the Academic Coin (Università Bovisa, Milan), 2005.
Logo design for "Agenzia per il marketing territoriale dell’area milanese", 2005.
Design of the magazine masthead “Album” (Editrice Abitare Segesta), 2003.
Credit card design, Cornèr Bank, 2003.
Restyling of the newspaper masthead “Corriere della Sera”, 2002.
Illustrations and type design for Aspenia, the Aspen Institute review (Issue n. 22), 2003.
Design improvement of the identity and corporate communications "Museo Poldi Pezzoli", 2002.
Logo design for "Sistema Abitare Segesta", 2001.
Logo design for “Laboratorio del Museo di Storia Contemporanea”, 2001.
Logo design improvement for "Crespi", 2001.