I am an Italian creative designer, based in London, with 20+ years professional experience as a Graphic Designer, Creative Artworker and Managing Art Director.
I have a strong creative eye for layout, composition and typography and excellent knowledge and experience of the printing procedures, making me confident to deliver print ready artworks.
I have solid experience with Adobe InDesign and QuarkXPress.
I have strong retouching skills with Adobe Photoshop.
I’m a skilled editor in Adobe Illustrator and Macromedia FreeHand, able to tell any story in two-dimensional vector graphics.
Vast experience in books and magazine designing.
I have excellent technical artworking skillis: thorough knowledge of pre- press processes, print production, typesetting and graphics arts processes.
Gasta Ltd, 2018 - present
As a visual designer, I have had the opportunity to work on a variety of animation projects. I have helped develop brand guidelines and brand identities, I have worked on treatments, storyboards and mood boards that were eventually turned into videos for social media, digital media, live events and OOH.
2015 - 2018
An extended period of maternity leave to raise my daughters until my youngest was old enough to go to kindergarten. During my maternity leave, I focused on maintaining and improving my skills. This included several online courses, leadership activities, and continuing education to ensure I stayed up to date on what was happening in the industry.
Autocapital magazine, 2007 - 2015
I designed a specific look and feel for the magazine and website to ensure a consistent visual image and meet the needs of the editorial director and publisher. I led and managed the entire creative process, from editor requests to final production, meeting very tight deadlines. I have strong retouching skills, a good eye for detail and knowledge of the print production process, and I was also responsible for quickly proofing a number of print files.
Designed clean and well-constructed graphics supported by thought-provoking concepts
Built a coherent and recognizable image of the magazine by choosing a clear typographic style where legibility, from the letter to the text, becomes core of the design.
Created a recognizable image for the magazine by choosing a clean typographic style where readability became the core of the design.
Consistently met all monthly deadlines for the 12 issues per year.
Created a robust process for creating layouts and print-ready page templates.
Built proactive relationships with printers to quickly resolve any critical issues.
Designed the magazine’s website, working closely with web designers to create a specific look that matched the style of the print edition.
Studio Italo Lupi, 2001 - 2007
I worked with the art director in the in-house design studio that focused on exhibitions and editorial design. Typically, clients needed clean and fresh designs for print media (such as catalogues, brochures, trade show graphics, postcards, newsletters, posters and signage, collateral, etc.) for trade shows, museum exhibition, or other large events. I have been involved in brand identity development, logo design, corporate communications, typography, layouts and compositions, font and colour management. In 6 years, I have produced captivating book series and compelling advertising campaigns while attending press meetings, photo shoots and client management meetings.
Urban project “Look of the City, Torino 2006”: an integrated system of visual communications created to convey the characteristics, themes and ideals of Torino Olympic Winter Games.
Visual identity (exhibition catalogue, design of interpretation, timeline and exhibition wayfinding) and exhibition design of the museum exhibition “I Maestri del design italiano” at Mac’s Grand-Hornu (Mons, Belgium), 2003.
Visual identity (exhibition catalogue, information boards, posters, exhibition wayfinding and leaflets) and exhibition design of the museum exhibition “Nanni Strada - Abitare l’abito”, Triennale Design Museum (Milan), 2003.
Visual identity (exhibition catalogue, information boards, posters, exhibition wayfinding and leaflets) and exhibition design of the museum exhibition “Gio Ponti: un mondo”, Triennale Design Museum (Milan), 2003.
Visual identity (information boards, posters, exhibition wayfinding and leaflets) and exhibition design of the museum exhibition “La città borghese”, Arengario Palace (Milan), 2002.
Visual identity (information boards, posters, exhibition wayfinding and leaflets) and exhibition design of the museum exhibition “Chistopher Dresser - Un designer alla corte della Regina Vittoria”, Triennale Design Museum (Milan), 2001.
New museum wayfinding of "Scuderie del Quirinale", Roma, 2001.
Visual identity and exhibition wayfinding of the fair pavilion "Bticino" designed by Achille Castiglioni for INTEL (electrical technology, electronics and lighting trade fair), Fiera di Milano, 2001.
Books and press
Original design for both cover and interior of “ADI INDEX” (Compasso d’Oro ADI - Associazine per il design italiano), 2006.
Original design for both cover and interior of “Silver Spoon” (Phaidon, London), 2005.
Artwork for “Italian Home”, The New York Times ICFF insert, 2003.
Original design for both cover and interior of “Operex” (REX - Editrice Abitare Segesta), 2002.
Design of the magazine masthead and for both cover and interior of “OLTRE” (IBM), 2002.
Original design for both cover and interior of "Aspenia" (Aspen Institute - Il Sole 24 Ore), 2002.
Original design for both cover and interior of “Su Mangiarotti” (Editrice Abitare Segesta), 2001.
Logo design and brand identity
Design improvement of the Academic Coin (Università Bovisa, Milan), 2005.
Logo design for "Agenzia per il marketing territoriale dell’area milanese", 2005.
Design of the magazine masthead “Album” (Editrice Abitare Segesta), 2003.
Credit card design, Cornèr Bank, 2003.
Restyling of the newspaper masthead “Corriere della Sera”, 2002.
Illustrations and type design for Aspenia, the Aspen Institute review (Issue n. 22), 2003.
Design improvement of the identity and corporate communications "Museo Poldi Pezzoli", 2002.
Logo design for "Sistema Abitare Segesta", 2001.
Logo design for “Laboratorio del Museo di Storia Contemporanea”, 2001.
Logo design improvement for "Crespi", 2001.
Calendar designed for Grafiche Mariano, from 2001 to 2007.