IBM magazine “OL3”
30 January 2015
4 August 2015
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Torino “Look of the city”

In the project "Look of the city” for the city of Torino for the Winter Olympics 2006 we have consistently used a number of distinguishing elements in keeping with the city’s architectural and town-planning characteristics. A project affecting the entire territory, from the suburbs to the centre, bordering towns and villages as well as the Olympic valleys: banners and Menhirs, large structures with three-dimensional graphics all in a single colour, vermilion red, to bring all the city projects together in a unified identifiable way.


Turin Council



Art Director:

Italo Lupi

Graphic design:

Alessandra Beluffi, Alessandro Farina, Marina del Cinque