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In the project "Look of the city” for the city of Torino for the Winter Olympics 2006 we have consistently used a number of distinguishing elements in keeping with the city’s architectural and town-planning characteristics. A project affecting the entire territory, from the suburbs to the centre, bordering towns and villages as well as the Olympic valleys: banners and Menhirs, large structures with three-dimensional graphics all in a single colour, vermilion red, to bring all the city projects together in a unified identifiable way.
Client:
Turin Council
Date:
2006
Art Director:
Italo Lupi
Graphic design:
Alessandra Beluffi, Alessandro Farina, Marina del Cinque
![](http://www.alessandrabeluffi.com/wp-content/uploads/2015/01/to_02.png)
![](http://www.alessandrabeluffi.com/wp-content/uploads/2015/01/to_04.jpg)
![](http://www.alessandrabeluffi.com/wp-content/uploads/2015/01/to_03.jpg)