A project affecting the entire territory, bordering towns and villages as well as the Olympic valleys.
I worked with a team of designers and architects all involved in a massive project for the Winter Olympics Games at Tourin, under the Art Direction of Italo Lupi.
In this project named "Look of the city”, we have consistently used a number of distinguishing elements in keeping with the city’s architectural and town-planning characteristics. A project affecting the entire territory, from the suburbs to the centre, bordering towns and villages as well as the Olympic valleys.
Banners and Menhirs, large structures with three-dimensional graphics all in a single colour, vermilion red, to bring all the city projects together in a unified identifiable way. The greatest and most widespread project ever for the corporate image of an italian city, this contributed to renewing the face of a beautiful town.
An highly experienced creative and thinker, a perfectionist problem-solver, a fanatic for simple and beautiful functionality | Alessandra Beluffi© 2015