Exhibition graphics with the Art Direction of Italo Lupi.
Triennale and Arengario in Milan, MAC's Grand-Hornu in Belgium and many other important museums and institutions: visual identity and exhibition design under the Art Direction of Italo Lupi.
Graphic design for exhibitions and museums with a team of designers and the architecture of Mario Bellini, Achille Castiglioni and Migliore + Servetto. Usually clients needed designs for trade shows, museum exhibitions or other huge events (such as brochures, trade show graphics, style guides, postcards, newsletters, posters and signs, collateral materials, etc...).
Art projects require a distinct level of detail particularly in respect of colour management, choice of materials, print and finishing quality and installation. Graphic exhibitions included the design of interpretation, timeline and exhibition wayfinding.
An highly experienced creative and thinker, a perfectionist problem-solver, a fanatic for simple and beautiful functionality | Alessandra Beluffi© 2015